Titus Siscar's Blog
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What is Squidoo?

Squidoo is a community website that allows users to create pages with a specific scope on their subject of interest or expertise. The page is called a lens and the user is referred to as the lensmaster.

There is a wide variety of content that you can use to pimp up your lens which are termed as modules. This includes amazon, ebay, cafepress and zazzle for the profit earning modules. For lens interactivity there is youtube and guestbooks.

Squidoo’s tagline is “everyone is an expert on something”. With that said, when it comes to building lenses no topic is off limits. Although it is encouraged for your lenses to be related since it makes you more of an expert on your chosen niche.

Squidoo lenses offer a huge advantage in SEO. That is why we use it in promoting our site Receptionist.org. With it we can build backlinks for keywords we want to achieve for. Here are some tips in optimizing your lens:

* Choose the right lens title, URL extension, module titles and subtitles. Make sure to include your targetted keyword phrase because search engines see them as headings when they index your lens.

* Name the images with your top keyword and use the alt tag in your html code.

* Use your site to host your image since it could be indexed by google images.

* Get quality backlinks from sites that is indexed by search engines and has the same niche as yours.

* Use the Google Blog Search module. It has live links that search engines can read.

It basically has the same structure with Hubpages with a few notable differences:

* Squidoo allows unlimited marketing. Hubpages is strict with the number of links and how your site is promoted.

* Squidoo has better aesthetics and has a wider array of modules to spice up your lens. Hubpages has a few capsules but not the library that squidoo has.

* Squidoo allows adult content.

* Squidoo has a more active forum.

* Squidoo allows you to donate to charity.

* Hubpages has nofollow links in a below 50 hubscore and below 75 hubberscore. With Squidoo it’s dofollow from the get-go.

* Hubpages has a 60/40 split of the money making revenues. With Squidoo it’s 50/50.

* Hubpages has unlimited uses of tags, Squidoo is limited to 40.

* Hubscore is updated every 10 minutes. Lensrank updates only once a day.

The main problem that I encountered with Squidoo is the site often goes offline for a number of days. That was way back when I first started. Seems they have corrected this problem. Another minor nuisance is when your lens goes back to “work in progress” status after publishing it. So you have to re-publish your lens again for it to go live and correct this problem.

All in all I would recommend Squidoo for bloggers, affiliate marketers, hobbyists and search engine optimizers. It’s a great platform to promote your product in the virtual marketplace.


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